The Importance of First Party Data

How to leverage it to drive revenue for your brand

The cost to acquire a new customer is getting more and more expensive.

The increase in privacy measures means third party data is now essentially lost .


This playbook shares with you how to leverage your all important first party data to drive revenue and retention.

In this playbook you will learn:

  • The Importance of First Party Data

  • How to use Personalisation to drive revenue

  • How to build trust and credibility with your customers

  • How to leverage First-Party Data for Segmentation and automation

"Pepped...'got' the brand and were able to build highly personal and relevant comms to different audiences from our tone of voice."

Ed Hill | Love Orchids

"During a tough e-commerce retail climate, they were able to help us outperform YOY targets for email, which all other channels struggled to achieve. Couldn’t recommend Georgie and her team more!"

Sally Creamer | Party Pieces

"Working with Georgie and the team at Pepped has been an absolute pleasure. They helped us craft our email strategy as well as design a fully branded email template that we can use for all our comms. Top service!"

Cata Bórquez | The Herbtender

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